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The Tenant Growth Program

They bring the talent.
Give their brand
room to grow.

A powerful property identity and a professional’s independent ambition belong together. DGENIUS CO brings the design studio behind both.

PART OF YOUR COMMUNITYENTIRELY THEIR OWN
Fictional Atelier House studio corridor
ATELIER HOUSEStudios & people
INDEPENDENT, TOGETHERA place to
make it yours.

Meet the independent businesses within.

INDEPENDENT WEBSITENails by
Mara
Small details.
A whole identity.
Fictional nail artwork for Nails by Mara
DGENIUS CODESIGN STUDIO BACKING

Atelier House and Nails by Mara · Fictional brand illustration

Connected by purpose. Distinct by design.

Three experiences.
Every identity belongs.

Your salon website brings the property and its professionals together. An optional independent website gives a professional a separate branded destination, with its own navigation and agreed address.

EXPLORE THE EXISTING WEBSITE EXAMPLENails by MaraOpen the full website

Your salon website

Your property
Fictional Atelier House studio corridor
ATELIER HOUSEStudios & people
INDEPENDENT, TOGETHERA place to
make it yours.

Meet the independent businesses within.

01 / Your property

The destination you build together.

Your brand gives the whole property a clear home: its character, locations, professionals and leasing story.

Within your salon website

Salon website / professional profile
ATELIER HOUSEProfessional profile
Fictional nail studio imagery for Nails by Mara
NAILS · MARA SOLIS

Nails by
Mara

The Courtyard · Suite 304

Considered colour. Small details. A useful home for the work, services and next appointment.

ServicesFine-line nail art
See what a profile includes
Identity · Services · Eligible work · Contact
02 / Their included profile

A complete presence. Included.

A participating professional has a useful profile within your property’s website. Their identity, services, eligible work and appointment route belong together.

A separate branded destination

Their independent website
THE ART OF SMALL DETAILS
COLOUR. CRAFT. CHARACTER.

Little details.
Entirely you.

A considered space for self-expression.
By Mara Solis.

Explore this website example
Fictional nail artwork in deep oxblood tones
THE COURTYARDA DISTINCT POINT OF VIEWNAILS BY MARA
03 / Their independent website

A brand with room of its own.

A separately scoped website takes the professional’s identity beyond the property directory, with its own visual world and navigation. DGENIUS CO designs and prepares it.

Explore Nails by Mara

Atelier House and Nails by Mara are fictional examples. The independent website illustrates a separate website option; it is not an activated customer subscription.

Actual The Colour Room professional profile in the fictional BeautyOS demonstrationTHE COLOUR ROOM · ACTUAL BEAUTYOS PROFILE
The included foundation

A proper presence.
From the start.

The included profile is useful in its own right. Visitors can understand the business, explore its services, see eligible work and find its booking or contact route.

  • The professional’s identity and story
  • Services and meaningful details
  • Approved imagery, where available
  • The right location and appointment route

Less photography should mean a thoughtful layout, not a less useful presence. The content comes from what is accurate and approved.

Explore The Colour Room’s profile
DGENIUS COYOUR PROFESSIONAL DESIGN STUDIO
A website with a point of view

More room for
their own story.

An independent website gives a professional a dedicated destination beyond the property directory. Their palette. Their navigation. Their services and work, brought together with care.

DGENIUS handles the agreed design and preparation. The professional reviews the content and confirms the appointment destination. The website’s scope, address and continuing care are agreed before moving forward.

The example demonstrates visual distinction. It does not imply an activated domain, paid subscription or an identical design package for every professional.

The work behind the website

Prepared by DGENIUS. Reviewed with your people.

From the included profile to an optional independent website, the work starts with useful, accurate content.

  1. 01 / PREPARE

    Bring the details together.

    Organize approved business information, services, imagery, locations and appointment links.

  2. 02 / DESIGN

    Give the business its place.

    Design useful profiles within your salon website and, where agreed, a distinct independent website.

  3. 03 / REVIEW

    Let professionals confirm.

    Participating professionals review their identity, service details and booking destination. We refine the agreed work.

  4. 04 / SUPPORT

    Agree what comes next.

    Set out launch responsibilities, ongoing care, changes and continuing costs before moving forward.

FOR YOUR PROPERTY

A more meaningful
leasing conversation.

Show prospective professionals how your property can support their presence online. A finished example makes that support tangible, alongside the real qualities of the space.

FOR THE PROFESSIONAL

Part of a community.
Recognizably themselves.

Offer a clear home for their own identity, services and work. A place to send customers, share their business and connect to the booking tools they already use.

PROGRAM CONCEPT · EXPLORATORY

A way to invest
in their next chapter.

Help a professional take the next step toward a website of their own. An operator-sponsored build could cover agreed website design and preparation for eligible participating businesses.

We’re exploring a Tenant Growth Wallet as one way to organize that support. Eligibility, covered work and available sponsorship would be agreed before any build is offered.

What a sponsored build could look like

  1. 01
    Agree the support

    Confirm the participating professional and covered build scope.

  2. 02
    Prepare & review

    DGENIUS designs; the professional reviews their website.

  3. 03
    Recognize the delivered work

    The agreed acceptance milestone completes the sponsored service.

Build sponsorship and ongoing subscriptions are separate. Any continuing subscription, hosting, care, domain and additional-work charges—and who pays them—must be disclosed and agreed. No credits are issued through this page.

A few useful details

Clear from the beginning.

Is an included profile the same as an independent website?

No. A profile lives within the property’s experience. An independent website has its own brand expression and navigation, with a separately agreed scope and ongoing plan.

Would every professional receive a sponsored build?

That depends on an approved program. Eligibility, participating businesses, covered work and sponsorship terms have not been set as a universal entitlement.

Does this replace their booking system?

The website can link to a professional’s verified existing provider. Booking is completed with that provider; a link does not itself reserve an appointment or synchronize availability.

What happens if a professional moves?

Website continuation, the domain, content and any remaining sponsorship need to be addressed in the agreed terms. Discuss those arrangements before joining a program.

A conversation, shaped around you

Make support for your people
part of your story.

Let’s explore what a useful professional presence and a studio-backed website program could look like for your property.

Discuss your propertyPrefer email? Write to Tony.